Resources
Glossary.
The terms we use to talk about conversational revenue, visitor intelligence, and the AI revenue layer — in plain language.
5 terms
A
1 term- AI Revenue Layer
- A conversational layer placed directly on a website that answers visitor questions, qualifies intent, and routes buyers toward the next step.
C
1 term- Content Gap
- A recurring visitor question that your website doesn't currently answer well.
L
1 term- Lead Qualification
- Capturing enough context about a lead to know whether and how to follow up.
P
1 term- Pipeline Recovery
- Recovering commercial value from website traffic that would otherwise leave without converting.
V
1 term- Visitor Intelligence
- The practice of understanding what website visitors are actually trying to accomplish, not just where they clicked.