Northwind (anonymized)·B2B SaaS — Analytics·Jul 22, 2026

Northwind cut sales response time from 4 hours to under 2 minutes

Northwind's sales team was drowning in form submissions and couldn't respond fast enough. Dronggo handled the first response, qualified intent, and routed the right conversations to reps.

Key results

1.4s vs 4h

First response time

24/7

After-hours coverage

62%

Deflection rate

The problem

Northwind's inbound volume had grown faster than their sales team. Most form submissions went hours without a response. Hot leads cooled off. International visitors arrived outside business hours with no one to talk to.

The solution

Dronggo was deployed as the first responder on Northwind's site. It answered product questions from their docs, qualified intent using behavioral triggers, and handed off to an operator when buying signals appeared. The full conversation history traveled with the visitor.

The outcome

Sales now joins conversations already knowing what the visitor cares about. International visitors get answers 24/7. Response time on high-intent conversations dropped from hours to seconds.

Metrics

First response time: 1.4s vs 4h
After-hours coverage: 24/7
Deflection rate: 62%

More customers

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Acme (anonymized) · B2B SaaS — Project Management

How Acme recovered 38% more qualified pipeline from existing traffic

Acme had meaningful website traffic but most visitors left without engaging. Within 90 days of installing Dronggo, they were capturing richer context and routing high-intent visitors to sales in real time.

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